A Better Life
ABL Health was founded in 2009 by people who believed they could and should change the world of social healthcare?
Operating across the north of England and beyond, ABL deliver community healthcare programmes, focusing on transforming the way community healthcare works and raising awareness of the importance of health within communities.
Brief
After growing and stabilising the organisation, ABL decided to re-evaluate their brand position with a focus on increased awareness of, and access to, high quality healthcare services.
To support this they required an agency to re-think the ABL identity and digital presence to effectively communicate their message and values to a diverse online audience.
Action
Starting with a rigorous research and discovery phase, we set out to tackle a set of deliverables that would ensure the re-positioning and identity re-think added tangible value to their online proposition for years to come.
- Creative Strategy
- Websites & Apps
- Visual Design
- User Experience
- Branding
- Responsive Design
After reviewing the information gathered we set out to completely re-craft the ABL identity, creating a memorable mark and logotype using a bold yet approachable colour palette, effectively combining the five key service pillars.
This, along with a wealth of bespoke illustrations, clean layouts and a durable typeface, allowed us to create a digital presence that demonstrates ABL’s passion for community healthcare.
Outcome
The new website and identity improves upon the old in every conceivable way, allowing them to confidently update and share digital content responsively.
The new identity is currently being rolled out in a phased approach, this is an exciting time to launch such a dramatic re-think and has already received brilliant feedback from both internal stakeholders and the ABL community.
ABL now have an easily updatable online platform that clearly communicates their multifacited services and also tells the story of the very real impact their work has on the end user.
