Anthony Joshua
Anthony Joshua is a professional boxer, currently undefeated in the heavyweight division.
After winning gold at the 2012 Olympic Games in London, Anthony garnered a lot of national attention, raising his public profile and setting up a highly anticipated professional career.
Brief
With the spotlight firmly on him, Anthony tasked us with creating a brand that would not only lay the foundations of a glittering career but would also immediately capitalise on the growing potential exposure now afforded to him.
Whether that be selling his own merchandise or providing him with a vehicle to voice his opinions, Anthony wanted to make his mark. We therefore built a strategy which produced a brand and a website that could bring all of Anthony’s activities together online.
Action
We used a Magento-WordPress integration to ensure the site offered both intuitive content management and packed the necessary horsepower for best in class e-commerce.
- Creative Strategy
- Websites & Apps
- Visual Design
- Interaction Design
- Social Media
- User Experience
- E-Commerce
- Digital Strategy
- Branding
- Responsive Design
- Photography
- Magento
Built responsively to give a tailored experience to desktop, tablet and mobile users, the site blends slick visuals with engaging interactions. We support the website with content creation and maintenance, as well as ongoing digital strategy.
Outcome
Both the brand and online presence have received excellent feedback from both Anthony and his fanbase. The site averages over 20,000 visits per month, with peaks of over 7,000 a day on fight nights.
Anthony’s tickets and official snapback hats have also consistently sold out following their release, with exposure and success only expected to increase as Anthony climbs the heavyweight ranks.
From the very first meeting with the team at Empire, it was clear they really understood what I was looking to achieve for the website. For me professionalism is really key and I was conscious that the website would be a representation of me.
Working with them they managed to capture my vision for the site and combine it with their own creative ideas - seeing the end result I couldn’t be happier. Since the site launched I’ve had some amazing feedback, I look forward to continuing my professional relationship with Empire and can definitely recommend them.
Anthony Joshua - MBE
