David M Robinson
Crafting a luxury online experience for a forward-thinking retailer.
The David M Robinson company is one that's steeped in luxury, heritage, quality and an extremely high level of personal service. So when it came to building an online presence for the brand, all of those elements as a minimum had to be incorporated.
Brief
Communicating the in-store quality, luxury and heritage through digital.
David M Robinson approached us with a specific objective; to create an online showroom that seamlessly reflects the personal luxury service a customer receives in a DMR branch, and showcase the brand's beautiful product in the best possible way online.
Action
Subtly distinguish the two core business propositions; jewellery and timepieces.
- Creative Strategy
- Websites & Apps
- Content Direction
- Visual Design
- Interaction Design
- Social Media
- User Experience
- E-Commerce
- Digital Strategy
- Branding
- Responsive Design
- Magento
We worked closely with the DMR team, planning the site content and architecture to ensure an intuitive user journey that facilitated frictionless shopping and easy routes of enquiry for shoppers at multiple stages of the purchasing cycle.
A product of numerous internal iterations, the design not only needed to visually convey a clear luxury feel but also subtly distinguish between the two core elements of the business; jewellery and timepieces.
Outcome
What we did
We built the site on a bespoke implementation of the Magento platform and invested a large amount of time in interaction design for the perfect premium feel.
User interface development was informed by consumer and competitor research; the results of which can be seen in the clear, simple navigational iconography, defined business services, element interactions and of course a seamless experience over both mobile and tablet devices.
