Fresh Ego Kid
We’ve been working with independent fashion brand Fresh Ego Kid since their inception in 2010.
From their humble beginnings creating urban apparel, the brand has steadily propelled itself to the forefront of indie fashion consciousness. Now established as a hugely successful online store, the brand’s retail lines are also stocked by high street names such as Footasylum and TK Maxx.
Brief
Originally we helped Fresh Ego Kid move from a proprietary e-commerce system that was restricting their online potential.
The brand had made a fantastic introduction to the online marketplace, but needed a new setup that they could grow with. The scope for enhanced functionality, performance and reporting was required, all tied together with a new look and feel.
Action
We created a new website design that accentuated the brand's lifestyle imagery and brought the products to the forefront.
- Creative Strategy
- Websites & Apps
- Visual Design
- Interaction Design
- Social Media
- User Experience
- E-Commerce
- Digital Strategy
- Print & Editorial
- Digital Marketing
- Promotional Materials
- Magento
The platform change opened up a number of new technical possibilities, allowing us to streamline the buying process, cater to the mobile market, embrace social media and most importantly significantly increase sales. We’ve supplemented the e-commerce site with ongoing services including content maintenance, digital marketing, and continual website evolution.
Outcome
Since the website’s launch in October 2012, it’s processed more than 10,000 orders and counting.
The brand continue to go from strength to strength with each collection they release. Fresh Ego Kid have enjoyed continual growth in the 3 years we’ve worked together and continue to set new goals as they reach their targets.
I’ve been working with We Are Empire for over 3 years. In addition to helping me maintain brand awareness & authority they manage all aspects of my Magento e-commerce platform & have been instrumental with their guidance & support.
Marvin Morgan - Managing Director
