MattHDGamer
MattHDGamer is the digital handle of Matt Craig, an authority on all things FIFA with an impressive 1.6M subscribers to his YouTube channel.
Matt has built a truly impressive organic social audience that engage with his videos and live streams, as well as follow him closely across Twitter and Instagram.
Brief
Building on his strong social following, the MattHDGamer team wanted to create a standalone digital platform to tie each of the separate social communities together.
To achieve this they needed a brand overhaul and a new website that looked the part, all supported by a bespoke and robust digital membership platform that could scale up with their functional and business objectives.
Action
We began by addressing the brand identity, creating an angular and minimal card-inspired design that was versatile enough to be applied to the various digital channels.
- Creative Strategy
- Websites & Apps
- Visual Design
- Interaction Design
- User Experience
- E-Commerce
- Branding
- Responsive Design
- Promotional Materials
The website design continued the minimal and sleek approach with a particular focus on crafting an intuitive navigational interface to ensure members had easy access to key content at all points; maximising engagement and dwell time on site.
Outcome
The new website has had some amazing feedback from the community and has been successful from a commercial perspective with several sponsors signing up at launch.
The team at MattHDGamer have some big plans for the future and we're looking forward to supporting them as a long term digital partner that can help bring their ideas to fruition.