Purple Oval
Purple Oval is an independent online fashion retailer established since 1999.
Stocking leading brands such as Original Penguin, Pretty Green, Carhartt and UGG Australia, Purple Oval offers its male and female customers the very latest in high street fashion.
Brief
Limited by a proprietary e-commerce platform, Purple Oval asked us to migrate their entire online shopping set up to a new, more flexible e-commerce system.
The migration we engineered opened up a lot of scope to expand functionality, gather more customer and sales insight and provide the perfect opportunity to implement a new look and feel. Revising the website’s design was a key consideration in our goal of increasing sales, instilling a greater level of customer engagement and trust that would ultimately lead to more conversions.
Action
Our primary focus was to create an identity that aligned Purple Oval with the leading brands stocked on its shelves. The look and feel had to also amplify the customer service that can only be experienced when purchasing product via the online store.
- Creative Strategy
- Websites & Apps
- Visual Design
- Interaction Design
- Social Media
- User Experience
- E-Commerce
- Digital Strategy
- Branding
- Print & Editorial
- Digital Marketing
- Promotional Materials
We therefore created a logo, colour palette, and type style that encompassed the Purple Oval sales experience. This led directly into the conceptualisation of the new website design that put a real focus on brands, promotions and shopping benefits. Space and clarity were at the forefront of our creative thinking, simplifying the buying journey to its clearest form.
On the technical side, the new e-commerce platform inherited Purple Oval’s existing product catalogue and customer accounts while enhancing functionality and performance.
Outcome
The website has facilitated over to 400,000 sessions since its launch, and processed over 4,000 orders for their customers.
We continue to work with Purple Oval to nurture their customer base, expand their reach and optimise their offering.
We have to admit we have a soft spot for the team at We are Empire! We've been with them from the very start and they have played an integral part in designing and strengthening our brand identity.
We Are Empire have worked with us to create a cohesive brand right through from our store to our website, and are involved in every part of our design and marketing strategies. We are Empire assist us with every part of our website and we have had numerous compliments from our customers on the look and usability of our site.
What can we say? They just seem to 'get' what we need.
Shezz Ibrahim - Managing Director
