sixteen3
sixteen3 is a specialist designer and manufacturer of high end furniture based in Cheshire.
Their chic upholstered chairs and stylish tables can be found at locations such as Manchester Central and ITV’s MediaCity.
Brief
Although the products sixteen3 produced looked incredible, their website was seriously lagging behind, both in terms of aesthetics and technology.
Stuck with a website that didn’t cater to multiple devices, had no content management and was absent of the digital finesse they wanted, they approached us to help them move forward.
Action
Taking inspiration from their beautifully simplistic print catalogue, we set about creating a digital extension of this.
- Websites & Apps
- Visual Design
- Interaction Design
- User Experience
- Responsive Design
- WordPress
We examined the makeup of each of the company’s various product configurations and designed a content management framework that would cater to every need, allowing the team at sixteen3 to continue adding future products easily and effectively. With the help of some subtle yet effective on-screen animations we were able to maximise the products’ impact to the user. Implementing a responsive design also opened up a whole new potential customer demographic in the form of mobile / tablet users.
Outcome
The new website improves upon the old in every conceivable way. The beautiful products are the real focal point, and now the site allows browsing in a smooth and unobtrusive way, just like flicking through the brochure.
The website was incredibly well received by both the team at sixteen3 and by their customer base. Crucially sixteen3 now have a scalable website that will provide them with long term value from their investment. We're still yet to bag any free chairs though...
Having looked through Empire’s previous projects and meeting with the team, we felt very confident they could deliver what we were looking for. As a young agency they have a keen eye for detail and a fresh approach to web design that really appealed to us. They also understood our brief well, and were consistently friendly, professional and reliable, ultimately delivering a great website despite a tight lead time and an overly fussy client!
Charles Bramwell - Product Designer
