Texture
Texture is a late night bar by design, but can also be a space to hire and inspire.
An exciting concept in light and sound, Texture is housed within a unique space in Manchester's vibrant Northern Quarter. A space to hire and inspire in the heart of the city.
Brief
When Texture decided to open their flagship event space and nightclub in Manchester, they wanted to work closely with a local agency that could deliver a full end to end service.
In our first meeting their projection concept blew us away and it was clear that the creative scope for the project would be a great fit for us. We were engaged to deliver a full suite of services covering branding, responsive website, offline materials and more along the way.
Try it for yourself, click to start typing.
Action
Texture focus on high-end projection for captivating audio / visual experiences. To reflect this we wanted the brand and everything that followed to evoke that proposition.
- Creative Strategy
- Websites & Apps
- Content Direction
- Visual Design
- Interaction Design
- Social Media
- User Experience
- Branding
- Responsive Design
- Photography
- Print & Editorial
- Promotional Materials
- WordPress
The branding process resulted in us creating an identity which comprised a unique mark and continued typography set, which then enabled the development of the applications that Texture needed to build their brand experience. With online, the website needed to be a digital representation of the brand experience, with the use of video, animations and a responsive design the website effectively communicates all the key brand aspects that you'll find when you physically set foot in the venue. Taking that brand concept and bringing it together with the online delivery, we then created all the offline collateral and provided art direction and creative concepts for the exterior signage and promotional video.
Outcome
Texture has opened to great success. To date they've already taken a wealth of advance bookings for event days and are seeing a steady increase in footfall as the brand continues to establish visibility.
Our relationship with Texture is ongoing. We’re currently working on phase two of their website and continue to support them with ongoing collateral for both offline and digital, including social assets and promotional materials.
